LinkedIn for accountants training course

Unlocking LinkedIn

Bob Berchtold, CPA

7  Video lessons

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Course Overview

Get the proven LinkedIn system accountants like you are using to network, connect with recruiters, and find the best jobs.

What You'll Learn

Part I:  If you can check your email you can use LinkedIn to market yourself professionally, meet new people, and boost your next job search. At the end of this section you’ll have created your very own LinkedIn account.

Part II:  Now that you have a LinkedIn profile it’s time to add some basic information about yourself. Learn the right way to add your photo, work history, and other important information. At the end of this section you’ll have a basic profile that looks great.

After completing this course you’ll be ready to move on to the more advanced strategies and tactics that will help you build your network and get noticed (all covered in the Advanced LinkedIn course).

Course Content

ABOUT THIS COURSE

Introduction:   How to get the most value from this course.

GETTING STARTED

How to create your LinkedIn account:   Start here to create your LinkedIn profile.

Navigating LinkedIn:   Find your way around LinkedIn, and set up your privacy preferences to help keep your job search a secret.

Setting up your basic profile:   Add basic work history and personal information to your profile.

BUILD YOUR PROFILE
How to write winning job descriptions:   There’s more to a job description than just copy/pasting your resume. Here’s how it’s done.

Above the fold:   How to write your Headline and Summary that catches recruiters’ attention.

Get connected with the "Snowball":   Start the “Connections Snowball” and build your first 25 LinkedIn Connections.

How to Create Your LinkedIn Account

In this lesson

  • Start here to create your LinkedIn profile.

Navigating LinkedIn

In this lesson

  • Find your way around LinkedIn
  • How to set up your privacy preferences to help keep your job search a secret.

Setting up your basic profile

In this lesson

  • Start your profile off on the right foot.
  • Add basic work history and personal information to your profile.

How to write winning job descriptions

In this lesson

  • There’s more to a job description than just copy/pasting your resume. Here’s how it’s done.

LinkedIn: Above the fold

In this lesson

  • Catch recruiters’ attention by making sure everything at the top of your profile is optimized.
  • How to write your Headline and Summary.

The LinkedIn Connections "Snowball"

In this lesson

  • Start the “Connections Snowball” and build your first 25 LinkedIn Connections.
  • Don’t skip this step!
  • Get started by connecting with Bob the CPA

CPA Talent is Different

Yes, you can find other trainings and advice that cover similar topics, but a CPA Talent course is unique because it's built and taught by real accountants who actually hire accounting teams and apply for the same jobs you do.

In other words, we aren't journalists or "researchers." We're in-the-trenches doers who despise untested theory and believe that the best way to learn something is to roll up your sleeves and get your hands a little dirty. If that sounds appealing, then welcome! You've found your home.